"The apple was delicious. It snapped cleanly to my bite, was crisp without being hard, and was oh so juicy. I sat in the truck‘s cab, savouring its tart, pear-like notes. It was a Braeburn variety that had been hand-pollinated in a boutique apple ranch in Southern Oregon.

The parallels  between the dildo-ization of corn and the crunchification of apples are hard to miss. Braeburns grew quickly, produced heavily and stored well. Braeburn was the right apple at the right time. Ufortunately, when the bees vanishes, they were totally fucked." Douglas Coupland